Thursday, November 26, 2009

Verizon vs The World

It appears that Verizon is taking on the major US cell carriers one at a time. First it was the 3G coverage maps debacle with ATT. ATT complained that the ads were misleading because many viewers took the maps to be overall coverage when they in fact cover most of the US with 2G Edge. ATT was shut down in the effort to stop the commercials because the maps are true and the court didn't deem Verizon to be purposefully misleading viewers.

Now Verizon has set its sights on Sprint for claiming to be "America's most dependable 3G network.". The National Advertising Division of the Council of Better Business Bureaus asked Sprint to stop using this slogan because a Nielsen study claims that Sprint users have a higher percentage of dropped calls than Verizon customers.

Here's the rub - the Nielsen study should be thrown out unless phones in the study were forced to only use 3G for the calls made. Both Verizon and Sprint only cover certain areas of the country with 1X which Verizon probably bests Sprint in coverage.

Verizon, it's a double standard to claim that you only are trying to point out the difference between 3G coverage with ATT and not imply that the map is the extent of their coverage - but then you mix it up with Sprint over 3G coverage but include data not related to 3G.

Verizon's customer service is sub par. Their service is over priced. The coverage for me is worse than Sprint's even in one of the biggest cities in the country. It's time for consumers to realize that Verizon is run by a lack luster group of executives, and jump ship. Sprint customers need to make youtube videos, blog posts etc. debunking all the bad press out there.

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